An Interactive Video it’s a video in digital format which requires an action to be carried out. The user clicking directly on the screen can fill out forms, answer questionnaires, access additional information, buy or decide the course of a story. The fact of being a passive subject is over.
The main value that interactive video brings to users is the ability to intervene, cross new paths, go elsewhere, learn something, manipulate content and make decisions to become an active part of the content.
BENEFITS OF AN INTERACTIVE VIDEO
GREATER VISUALIZATION TIME
The time tends to extend with respect to that of the linear videos, and with this the brand is also exposed for a longer time before the consumer.
Thanks to interaction, the intensity of the user's connection with the brand increases.
GAMIFICATION IN EDUCATION
While the user is involved consuming the content of the video, has the option of buying products and accessing information about it, thus establishing a continuous link with the brand.
Through challenges and rewards, users are encouraged to strengthen their efforts through memorable experiences that involves them.
Suitable to be adapted to the mechanics of the game in the business environment.
At Metro New Media we create interactive marketing solutions. We created a Storytelling interactive with tours where the user explores, plays and makes decisions, living as a protagonist the history of your brand:
The user can interact with different options that allow him to decide towards where the story will go.
INTERACTIVE VIDEO QUIZ:
Questions or quizes to the user, directing it to different outcomes depending on their answers.
The user responds to different elements that appear in the video, rewarding his skill.
“REALITY HAS BEEN MULTIPLIED AND EXPANDED, LET US ACCOMPANY AND GUIDE YOU TO OUR REVOLUTIONARY CREATIONS”