WHAT IS AUGMENTED REALITY (AR) AND HOW IT WORKS?
Augmented Reality is a new universal language. It is the combination and interposition between the real world and virtual elements, thus creating a new interface between human beings and technology, in order to better understand and interact with the reality that surrounds us.
AR works thanks to some applications supported by our mobile phones and tablet. By pointing our devices at specific points, elements that can be represented in 2D or 3D objects will appear on our screens, which will allow us to expand our knowledge about our environment and receive information in real time in a interactive way.
OUR STRATEGIC DEVELOPMENT PROPOSALS IN AR
In METRO NEW MEDIA we are pioneers in the offer of design and implementation of this new tool that revolutionizes and improves the communication pipeline between companies and users.
We design experiences and apply AR to Digital Marketing, Branding, Events, Education, Arts among others, satisfying all the communicative needs of our clients so they can find new technological answers and move their proposals in an increasingly interactive and global market.
We accompany our clients in the understanding and management of this new technological language in all its stages. Creating is a path that is built together, that is why we apply pedagogical methods so that our users feel constantly accompanied in all the processes of implementation of this novel tool, from design, creation and especially in the period of its execution.