WHAT IS STORYTELLING?
It is a communication technique that consists of telling a story to attract the attention of a specific audience, transmitting to the audience the message that history wants to transfer and stimulate a certain desire, persuading it to perform a precise action. In short: it is about persuading by telling a story.
When it is used in the Business world, the story told is usually intended to involve potential customers or customers already acquired, to sell them the company’s products or services.
HOW TO USE STORYTELLING TO DIFFERENTIATE YOU FROM COMPETITION?
Storytelling can be used in Commercial, Political, Marketing, Advertising and Personal Branding. If you tell a story about your product, give it a soul, give it a specific identity, make it unique. This is precisely what is often lacking in the market, that’s why the importance of develop a product with a soul, which will be perceived as different from potential customers. At that time, due to its uniqueness, customers are willing to prefer it to other alternatives.
At METRO NEW MEDIA we take care, promote and advise your ideas. We work thanks to the perfect integration of technological, artistic and commercial knowledge, thus helping the public to know, appreciate and be moved by the experiences of our clients and allies.
Our philosophy is focused on taking the lives of companies that want to communicate their services and transform these trajectories into visual products capable of creating solid, stable and lasting relationships with the public and potential customers.
Thanks to the Storytelling and our creative resources with the use of the new avant-garde languages, which work on interactivity and immersiveness, we are able to create revolutionary products that are satisfactory for our clients endowed with a strong persuasive impact, authentic and capable of touching emotions and stay in the memory of the public.